Google Ads and Facebook Ads are two popular ways for businesses to advertise. Both have different ways to reach new customers, and the best one for your business depends on what you want to achieve:
Google Ads
Great for reaching lots of people and catching their attention when they are just learning about or thinking about buying something.
Targets users based on what they search for, their interests, demographics, location, language, and device type.
Works well for people actively looking for a product or service.
Facebook Ads
Great for targeting specific groups and boosting brand awareness along with Google Ads.
Targets users based on demographics, interests, and user behavior.
Ideal for passive advertising because people might see your ad in their feed even if they aren't actively looking for it.
Despite recent boycotts, most businesses still use Google and Facebook for online advertising. And it's easy to see why. Google handles 3.5 billion searches daily, while Facebook has about 2.32 billion active users. With such a large audience, these platforms are appealing choices for businesses, including your competitors.
Then why use other advertising platforms for your business?Â
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Using more advertising channels helps you reach more people, make more sales over time, and connect with customers across different parts of the web. Other ad networks can help you expand your reach on search engines, app stores, marketplaces, display ads, social media, and more.
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KEEP IN MIND!
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When looking for alternatives to Google and Facebook ads, think about your business goals and do your research!
Here are our top alternatives to Google and Facebook ads:
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LinkedIn Ads
Like Facebook, LinkedIn offers advertising and content promotion options, such as native ads and promoted posts.
Twitter Ads
Similar to Facebook, Twitter Ads let you pay to promote tweets or launch native ad campaigns.
Pinterest Ads
With 55% of users shopping on Pinterest (according to a 2016 report), creating high-quality images and videos for your pins can grab your audience's attention.
AdRoll
This platform offers retargeting products to reach customers across different devices, apps, and social media channels.
Bing Ads
Bing Ads can sometimes provide lower-cost clicks than Google and can perform well in certain industries.
Hopefully, you’re feeling inspired to check out the many alternative advertising options available with branded self-service platforms. Creating a digital advertising campaign outside of Google and Facebook doesn’t have to be difficult or time-consuming with these user-friendly sites. Plus, you'll enjoy a range of targeting benefits that can turn a good campaign into a great one.
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